The brand wand
Point Br& W& at your website. It reads what your brand already says, asks the oddly specific questions no agency dares to, and hands back a full 9-pillar brand strategy — every claim tagged evidenced, inferred or assumed.
Free while we're in alpha · you'll sign in first so we can keep your strategy · see it on our own brand first →
How it works
The wand fetches your site and the public presence around it, and pulls out what you actually claim — not what a template assumes.
Purpose, vision, values · audience, positioning, awareness · personality, voice, tagline — each with a confidence tag so you know what's proven versus provisional.
You answer a handful of trade-off questions that force a real point of view. The wand rewrites the affected pillars and raises their confidence.
What you get
Free alpha
We're building Br& W& in the open with our first founders. The whole product is free while we're in alpha — bring a brand, build its strategy, tell us what's sharp and what's soft.