Alongside advisory, we build our own ventures — the same clarity-before-commitment loop, shipped as software.
A deterministic, science-grounded self-assessment suite for understanding stress — its origins, how you process it, how you cope, how it shows up in the body, and how to regulate it. Five connected modules that stitch into one personal report.
Drop-in observability for your codebase. It treats every function like an employee — tracking usage, errors, performance and contribution, aligned to your product’s North-Star Metric. Map OKRs and KPIs onto the code, see where tech debt actually hurts, find what’s underused, and (soon) tie it to who shipped what for real engineering ROI.
The fastest way to turn the APIs you already have into an MCP that AI agents can actually use. Register a platform, bundle endpoints into groups, set tiers, rate limits and per-call or subscription pricing — then let it read each endpoint’s output signature and auto-draft an agent-friendly “yellow pages” the AI reads to decide which API to call and why. Ship internal, enterprise, or public access behind keys, without building a gateway from scratch.
Dynamic landing pages that adapt to the person who arrives. Ad-Apt reads your brand's whole web presence — offerings, price points, reviews, competitors across four fronts — then generates pages that ask a couple of qualifying questions, curate the rest of the journey (skip always available), offer polite text nudges instead of pop-ups, and run Bayesian experiments that promote winners on leads, never clicks. Chat, quotes, whitepapers, call-backs — whatever your funnel services, on one adaptive surface.
Enter your website. The wand reads everything your brand says in public, drafts the nine pillars of your brand strategy with every claim confidence-tagged, then asks the oddly specific questions that force real differentiation from your competitors — and hands you a brand strategy document your team can use tomorrow. A brand should be a shortcut to a purchase decision; Br& W& makes yours one.
A team's-eye view of where AI actually pays back. Run a room, invite your team, and everyone drops the workflows they'd hand to AI into shared bubbles sized by time saved versus effort to build. CoReCo clusters the collective answer into Core, Reach and Compound bets, then hands back a permalinked results board you can act on — the fastest way to turn "we should use AI" into a ranked, agreed roadmap.
The workspace where engagements actually run. Upload and version documents, render them inline, share a single secure link, and comment by clicking anywhere on the page — with tickets, roles and a staff view stitched in. One accountable surface from rough context to sharper conviction, for the clients we work with directly.